Click the year to view archived news bits:

2009 2008 2007 2006

Current News
February 9th, 2010
Just because you asked...The Replacement Body Program is Back!

Attention all Gene Marshall have asked and we are delivering!
Due to popular demand, we are excited to announce an offer you won't want to miss!  To reward the loyalty of all who have loved Gene over the years, you will have one last opportunity to purchase Gene Marshall Caucasian replacement bodies (of the headless variety) for Gene and her friends.

For the price of $30 each (plus shipping and handling), you can now order as many Gene replacement bodies as you would like, starting today and up until Sunday, February 28th, 2010 at 5PM ET.

A $10 non-refundable pre-order deposit will be required immediately with the balance due at the time of shipment (currently estim ated to be June 2010).  Shipping charges will be calculated at that time as well and you will be contacted when the bodies are ready to ship.
*Please note that this offer is for the standard sized 16" Gene (and not the 12" mini version).
This is your one and only opportunity to take advantage of a great deal that won't be repeated, so don't delay!  Click on the link below to pre-order now!!
Reminder, the offer is only valid until Sunday, February 28th, 2010 at 5PM ET.
Please ask any questions before submitting your pre-order deposits! Contact me directly at
Here is the ordering link for the Gene Marshall replacement bodies offer (if the link is not active, just copy and paste it into your browser):  

As we said earlier, this offer is open to everyone, not just convention goers or W Club members. So please feel free to pass this information along to anyone you know who may be interested in ordering Gene Replacement Bodies. Please remember that we will only produce exactly what's ordered and this is a final offer. Come June 2010 once the Gene brand is retired, the IT Gene body will never be produced again! SO ACT NOW!

February 9th, 2010
Butterfly Shadow Gene Marshall...
The Last Regular Issue Gene Doll is Finally Here

Do you remember that final, "special" Gene project we hinted to back when the initial announcement of Gene's retirement was released in early November? Butterfly Shadow Gene Marshall is a collaboration between Integrity Toys and yes, you read it right... Ashton-Drake, the original manufacturers of the Gene Marshall Doll and her Friends!

This very special Gene Marshall doll, which was created especially to celebrate Ashton-Drake's 25th anniversary debuted at IDEX 2010.

From her cleverly styled sophisticated up-do down to her couture evening gown, Gene Marshall is a vision that would make the camera of any famous Hollywood movie director point her way! Butterfly Shadow Gene Marshall comes complete with a breathtaking evening gown made of hand-printed fabric. The fitted bodice nips delicately at the waist and has contrasting detailing at the neck and wrists. The gown's full gathered skirt features a romantic organza overlay that creates sweeping volume. Two 'flower' corsages of pink roses used as a brooch and also in the hair give just a burst of color to offset the black and white print. Earrings, high heels, a doll stand and an exclusive certificate of authenticity hand-signed by artist and creator of the famous Gene Marshall Collection, Mel Odom, round out this fantastic offering.

Butterfly Shadow Gene Marshall is the last Gene doll to debut outside of the final convention collection. She will be available exclusively through doll retailers working with the Ashton-Drake Galleries (Integrity Toys is not involved in the sales of this doll). To find a dealer near you that will have this fabulous doll available, please call Ashton Drake at 1-800-323-8140 and press the prompt for customer service to ask them which of their retailers near you will carry this doll.

The special anniversary Gene Marshall will retail for $199.99. We are including two beautiful photos of this new Gene Marshall doll for you:


January 6th, 2010
The Convention is officially sold out!

As of today, the Gene Marshall Convention is now sold out. Please note that we will not be raising the attendance again, so if you missed out, you can always add you name to the wait list.

For more information, please download the convention brochure, click on the following link:

or click the following link to add your name to the wait list, we will contact you if spots open up. This will be done on a first come, first served basis based on the time and date of your request:


Back to top


©2006-2010 Integrity Toys, Inc. / JWU LLC. All rights reserved. Gene Marshall is a registered trademark of Star Blue Studios Inc. used under license.
Product photography: Alain Tremblay (2006-2008) & Jayme Thornton (2009-2010)
Picture and graphic material repost and/or copy is strictly forbidden unless prior written authorization has been granted. Click here for the site dislcaimer.