At the age of 23, Jason Wu has accomplished more than most have in the toy industry. In 6 short years, Wu has turned Integrity Toys Inc. from a producer of mass market toys to a producer of high end collectible dolls. His Fashion Royalty® line has soared in sales over most of its competitors in its first 2 years and now 5 years since its creation, sports a fan base, which rapidly increases everyday.

Born and raised in Taipei, Wu has traveled the world from early on in life. He spent a portion of his life living and studying in Canada, France and different parts of the United States before establishing himself to New York City to attend the prestigious Parsons School of Design.

Always an avid fan of fashion, Wu started designing on dolls as a creative outlet for his budding interest in fashion design as a child. Later on in 1998, when he entered and won a fashion doll design contest, Mr. Percy Newsum president of Integrity Toys Inc, noticed the young man’s potential and recruited him as a freelance designer. Within 2 years, Wu proved to be a such an important part of the company that he was brought on as the full time creative director at the impressive age of 17, only to be made partner soon after. In a market often considered as somewhat tired and old-fashioned, Wu has infused a unique energy into the scene with his approach to design and strong business savvy. He and his work have been featured in numerous fashion and lifestyle publications worldwide.

Wu currently resides in New York. (Photography: Mike Ruiz)