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2006 News Archive

December 9th, 2006
Press Release
Notice about Official Picture Usage
Effective immediately

Please note that all material contained on this web site is copyrighted, this includes pictures, texts and graphics (logos and such). Unless you are an authorized Integrity dealer and have received specific permission to use our material to sell and represent our products, no unauthorized parties may use any content found on this, or any of our web site under any circumstances to sell or pre-sell our products. This includes, but is not limited to, the usage of our exclusive product pictures for Ebay listings and/or sales & pre-sales on personal websites. In the specific case of Ebay sellers, offenders will receive a warning from an Integrity representative and if action to remove the material is not immediately taken, offenders will be reported to Ebay and face the loss of their accounts as Ebay has very strict policies regarding the illegal use of copyrighted material.

Thank you for your immediate cooperation in this matter.

November 17th, 2006
Manhattan Holiday is in the house!

Have you heard the news yet? The first Gene Deluxe FAO Exclusive Manhattan Holiday is shipping and what a stunner that gal is! You can order the doll directly from FAO Schwarz by visiting www.fao.com or ordering through the catalog via phone. This doll is a catalogue and internet only exclusive and is not available at the FAO stores. Hurry, supplies are ultra limited at 300 dolls only, orders yours today as this beauty is sure to go fast!

Gene to be included in the W Club membership in 2007!

Great news Gene fans: the Gene Marshall doll will be covered by the W Club in 2007! Details to be announced soon, but let's just say the Club has a lot in store for you! If you subscribed to the Gene mailing list, you will be contacted with an offer from the Club shortly. If not, please visit the official site of the W Club to learn more about the exciting plans for the club for 2007, which will be unveiled in the coming weeks!

Lone Star Soirée Gene Convention Collection

We recently came back from the first annual Gene Deluxe Convention and wow...What fun we had meeting Gene fans in person at last! If any of you missed this fabulous event and would like to get some of the extraordinary Gene collectibles that we exclusively designed for the event, please contact Sandra Stillwell, the organizer with your requests! Sandra will help you get a little piece of Gene history! Please note that pictures of this fabulous collection will be added to the product section as soon as they are available.

Gene Essay Contest

We would like to thank all of you who entered the Gene Essay contest we ran through our first newsletter in September. We received a lot of entries and 12 winners where chosen instead of 10! Each winner received the Gene stand-up mirror and the letter Gene wrote to her parent announcing her return to New York! If you would like to have a peak at the winning entries, please click here to open a window containing all the entries (please make sure all pop-up protections are disabled).

September 11th, 2006
The Gene fan news page has launched!

We are very excited to bring you this brand new way of hearing all the gossip about your favorite girl star! Be the first on the block to get all the news! Free issues will be sent to all subscribers of the Gene mailling listvia e-mail for the rest of 2006! If you are a subscriber, you should have already received this, if not, please click here to open it in a separate window.

June 28th, 2006
The first official Gene Marshall doll signing is announced!

We are proud to announce that July 15th, 2006, the first three Essentially Gene basic dolls will be available for sale at a special event to be held at FAO Schwarz New York City!

Mel and Jason will be on hand to sign your purchased dolls from 2PM to 4PM. Those first production dolls will only be available on that day, customers must be present at event to purchase dolls, no invitation is necessary to attend. Come and celebrate the return of your favorite star!

Visit the "tour" portion of the events section of this site for more information on this very first Gene DeLuxe event!

June 19th, 2006

Change is proof of life, without it, we’re fossils.  Even dolls are subject to this law, even movie stars. Even movie star dolls. This first collection of the new Gene®, or as we like to call her, Gene® DeLuxe, is a celebration of the good fortune and happenstance that brought two creative men together, to conspire and rethink what has become a classic in American fashion dolls, Gene® Marshall.

Everything has been changed, everything but the basic character of Gene® Marshall herself.  She is still our favorite girl and our stand-in for the experiences of movie stardom.  It’s one thing to comb your hair in the mirror at bedtime and think it would be exciting to be a movie star.  It’s another whole deal to leave that comfy bedroom, get on a train and travel across the country in search of this goal.  Most of us aren’t that brave, and our thoughts of stardom go no farther than this prelude to our nightly dreams.  But for Gene® Marshall, those nightly dreams become her daily reality, and she gets to actually be who we perhaps, never could.  She does this for us, this is her job.

Jason Wu and Mel Odom met and decided it would be fun to re-do and relocate Gene® in an expanded world that includes, along with Hollywood, New York City as a new background and part-time home-base for our girl. “ A little penthouse for the times between pictures.”  This first collection is all set in that moment.  The year is 1951, and the mood is change, that terrifying, exciting proof of our being alive and fabulous.  Join Gene® as she begins to rediscover her original launching pad, New York City, the Big Apple, the forbidden fruit on the Hudson, and learns what fate this city still has in store for her. Or to quote Gene® in that moment, “Who am I, what is my New York face”?

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©2008 Integrity Toys, Inc. / JWU LLC. All rights reserved. Gene Marshall is a registered trademark of Star Blue Studios Inc. used under license. Product photography: Alain Tremblay
Picture and graphic material repost and/or copy is strictly forbidden unless prior written authorization has been granted.
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